Why Does Community Matter?

Communities play a vital role in our daily lives and it’s important for anyone to be part of a positive community. With the rise of the Internet, we’re able to create and join communities with people from all corners of the world.

If your company’s “why” exceeds your product or service, and embodies your brand and customers’, fans’, and followers’ shared identity, then you can build a group of people characterized as super fans who will support (and buy anything from) your company.

What Are the Benefits of Creating an Online Community?