Use Case
Learning Academy
Number of Employees

With their new learning universe ProActive created a recurring revenue stream

ProActive is an award-winning Danish IT consulting company providing innovative solutions and professional advice in communication, process efficiency, knowledge sharing, and collaboration. Their solutions are developed and implemented on the latest software platforms from Microsoft, which has made them a certified Microsoft Gold Partner in 17 different areas of competence. Together with Cursum, the consulting company has built a fixed platform, which has allowed them to scale their business notably.


ProActive drives transformation, adoption, and performance for a number of large public and privately held organizations such as Danish Crown, Vestas, Grundfos, and Porsche. They advise their customers and partners on the use of technologies and implement solutions within the five solution areas that are modern workplace, business applications, data and AI, application development, as well as cloud, infrastructure and security. In short, ProActive helps corporations make it easy and advantageous to use modern technology.

However, with a total of 152 customer portals, 22,872 active users, and 20 Microsoft courses, the ProActive team’s administrative process had become too heavy.

Lasse Skjelmose, Manager at ProActive, knew that in order to be able to continuously deliver flawless solutions to their customers, the company needed help. Yet they weren’t in the market for new hires. What the team needed was a more structured work approach, and a platform making it easy to handle, administer, and update courses. They sought a powerful platform that could systemize their work and provide sustenance for their evolving learning and development resources.


Working with technologies that are continuously evolving requires a platform that can keep up with these changes and allows for seamless dissemination of the vast amount of knowledge topics and roles this entails. Skjelmose explains:

For many organizations, using cloud technologies such as MS365 comes with an evident need to understand its functions and how to use them. There’s a constant need for acquiring competencies, and we needed an efficient way to deliver them.

Skjelmose continues:

We needed a Learning Management System, that could put some of the things we already did in system. It’s nice that we as consultants have training material available and updated, and which we can distribute to the companies we work with. That is hard for us to do repeatedly and with a high quality unless we have a fixed system.

With the ambition of delivering learning content on a larger scale, Cursum and ProActive together developed a top-of-the-line learning universe. The expansive learning platform – that came to be known as IntraActive Learning – is created within the MS365 suite and is based on a seamless integration with Microsoft Teams.

IntraActive Learning was built as a white label course catalogue, which ProActive’s customers and partners can customize to match their corporate identity. An important element in the design process was for the learning universe to enable increased productivity and work satisfaction of employees through flexible and efficient communication, collaboration, and knowledge sharing. In order to accommodate this objective, every customer and partner gets assigned their own personal IntraActive domain allowing for proper disclosure of employee statistics.


The development of IntraActive Learning has allowed ProActive to scale their business through product sales. In just a short amount of time, ProActive went from zero to 50+ enterprise customers and simultaneously increased their monthly revenue. Being able to offer a product as opposed to a service has not only prolonged ProActive’s collaboration with customers. It has also improved their customer-supplier relationship. Skjelmose reflects:

Contrary to some of our customers, we have the capacity and resources to stay up to date with the newest software developments, and we know how to use them. We keep the learning universe updated, and all our customers have to do is pass on the courses to their employees when needed.

Skjelmose continues:

Our IT strategy has always been centered around MS365. As such, we’ve always delivered courses through Microsoft Word. And we still do. But in the end, it all comes down to working smarter not harder. Today we can set up a course in Word and tomorrow at 10 am we can have 100,000 participants doing the assigned tasks.

One reason ProActive’s learning universe has become such a great success is their prioritization of accessibility for which Cursum’s platform turned out to be the perfect pairing.

Previously, corporate learning took place in a fixed location, fixed format, and fixed time. Today, course participants have access to customized training based on their role and knowledge requirements wherever they are, at whatever platform and time they find convenient. The introduction of IntraActive Learning has allowed not only ProActive to drive greater efficiencies. Their customers and partners also benefit from fewer, unnecessary transaction costs. Skjelmose comments:

Previously we would come to our customers, and the course participants had to come to the assigned location. There’d always be WIFI problems, and the participants would be annoyed with their three-hour-long commute. Now we just send them a link.

ProActive has maximized Cursum’s solutions to create a scalable learning universe that allows for their customers to take modern-day learning into their own hands. A customizable platform allows for far more control of learning needs and improved possibilities of targeting learning materials much more effectively, track progress, and keep statistics.


Founded in 1997, ProActive has a long history of helping both private companies as well as public organizations with their digital transformation in order to become more competitive and productive. This is done by making them better at collaboration and by optimizing their work processes and business operations using the latest technologies from Microsoft. ProActive is a preferred Microsoft partner and during the last decade they’ve won several Microsoft awards.

ProActive has offices in Copenhagen, Aarhus, Aalborg, and Odense and currently employs 250 people. In April 2020, they merged with Fellowmind, which is one of Europe’s leading platforms for Microsoft-related services represented in six countries with more than 1,600 employees.

Get the help you need,
every step of the way